Bank of America Pinterest
Why would a financial services brand align with a site bursting with couture bridal gowns and gourmet grilled cheese sandwiches? It's a good question. I worked with the team at Digitas Boston to make saving and budgeting feel right at home on Pinterest.
In Q4 of 2014, Better Money Habits ranked 2nd out of Pinterest’s 50 beta partners. The Better Money Habits page went on to outperform lifestyle brands and beat engagement benchmarks by 2x.