no sleep ‘til ai roi : a solve for what keeps C-SUITErs UP AT NIGHT
AI ROI. It’s more than a can of Campbell’s soup. It’s the holy grail for pretty much every C-suite executive out there right now.
In fact, 66% of CFOs expect measurable AI impact within two years, but only 14% are seeing it today. So what’s to blame? It’s not technology — it's the foundation beneath it. Legacy systems, untrustworthy data, and a widening skills gap are quietly stalling progress before it starts.
That's the insight behind this campaign. And it's exactly the kind of complex, high-stakes story that needs to feel urgent, clear, and human to move a sophisticated audience to act.
I built a full-funnel campaign around it — from rich top-of-funnel banners to middle and bottom-of-funnel content designed to take a CFO from awareness to assessment.' Every piece connects back to the same truth: ambition without readiness isn't a strategy. It's a risk.
Top of Funnel - Banners
The job here was simple and hard at the same time: make a CFO stop scrolling long enough to care about a problem they may not know they have yet. Stat-led, visually bold, and built to earn the click.
Middle of Funnel - Banners & Landing Page
Once we had their attention, the work needed to deepen the stakes. This is where urgency meets credibility — moving a skeptical audience from "interesting" to "I need to assess my business.”
Bottom of Funnel - Banners & Landing Page
This is where we close. The ask is specific, the message is direct, and every word is doing one job: turning a warm lead into a conversation.
