Make it make sense : Untangling erp for teams ready to move

Ahhh…the ABCs of ERP.

ERP, or Enterprise Resource Planning, is the system that keeps all parts of a business on the same page, from finance to people to operations. It’s hard to transform because everything is connected. When one piece shifts, everything else does too. Add in multiple stakeholders, legacy systems, and competing priorities, and it gets complicated fast. That’s likely why 75% of companies fail to meet their ERP transformation goals.

So when is a company ready to bite the bullet? That’s exactly what Streamline 360 is built to answer. At its core, the assessment shows teams where they’re aligned, where they’re not, and what needs to happen next across people, process, data, and technology.

I turned that into a fully connected campaign across multiple touchpoints, making a complex offering feel clear and consistent. Let’s move.

Paid Social

The job was simple: stop someone mid-scroll and make ERP feel like something they actually needed to care about. Ten seconds to earn the click.

Organic Social

When 75% of companies fail to meet their ERP goals, you lead with that. These posts turned a scary statistic into a reason to act — and a reason to share.

Landing Page

Once we had their attention, the landing page needed to close the loop. Clear, direct, and built around one question: are you ready to move?

One Sheeter

Consultants need to sell this internally before a client ever signs. This one-sheeter gave them something they could actually hand across the table.

Sales Outreach Scripts

Three emails. Three angles. Each one built around a different reason a CFO might hesitate — and a direct path past it.